Process
PHASE 1
We uncover who you are, what makes you unique, and your brand’s unspoken promise. We research your target audience, really get to know them. Have a gander at your competition, sussing out those who dare to think they compare to you. A brand audit here, a SWOT analysis there. Questions, questions, questions. Smart, insightful questions. Research, research, research.
PHASE 2
We identify the scope of work and get a solid handle on your expectations for our partnership. What’s our end game? Launching a new business, product, or service? Crafting an identity refresh? Attracting a new audience? Retention? Crafting a tailored plan that elevates your brand, amplifies your voice, expands, and engages your audience comes next. We will be making waves in your industry with zing.
PHASE 3
Now we get to make the magic happen with thoughtful and intentional work, informed by our research and your goals. We bring the plan to life with precision, cohesion, and flair. Brand equity served up. Brand awareness – hello. Get ready.
From strategic planning, identity, and graphic design to social media, websites, email campaigns, and video production, our strategic branding and marketing services generate impressive results.
Clients
Stanford University
Role Creative Director, Brand Strategist, Marketing & Design Director, Team Leader, Storyteller. Challenge Following critical evidence released in ’06 showing “How the Arts Benefit Student Achievement,” Stanford began setting a precedent for how our large...
Boulder Chamber Orchestra
Role Creative Director, Brand Strategist, Designer Challenge As the Boulder Chamber Orchestra approached its 10th anniversary season, the ensemble faced a visual identity that no longer reflected its artistic caliber. The printed concert program—cluttered,...
Rocky Mountain Regenerative Medicine
Challenge A pioneering regenerative medical clinic, operating for six years in a competitive landscape, consulted with me to develop and deploy a strategic marketing campaign to attract more clients. My goal was to powerfully translate the extensive next-generation...
University of Colorado Boulder
Challenge The Theatre & Dance Department at CU-Boulder was losing $90K per season, with show attendance at a third of capacity. There was no discernible brand, nor community awareness of the performances Strategy Hired as the Marketing, PR, and Publications...
Colorado Music Festival
Challenge CMF, a leading organization in classical music, sought to revitalize its brand and marketing strategy in time for a milestone anniversary. At the same time, a Major Donor launched the "Music Mash-Up" series to diversify the audience, merging classical and...
Curated Gallery
Challenge To create a one-of-a-kind fine art gallery in Mystic, CT, that also offered an array of luxury goods sourced globally. The goal was to elevate the local retail scene by curating a unique space that not only showcased contemporary art but provided a lavish,...
Clients
The art of delivering the right product/service to the right customer at the right time with the right experience. A fusion of imagination and expertise – let’s delight. Captivating visuals to compelling narratives to stealthy delivery – let’s persuade and influence. Redefining what the box can be – let’s convert.
Strategy
Does more than just inform – it moves the audience. It improves and enriches their lives. It is visceral. It lives at the cross-section of powerful graphics, engaging stories, moving videos, smart/delightful websites, ingenious delivery. Each touch-point is another opportunity.
