COLORADO MUSIC FESTIVAL
MASHUP CONCERT SERIES
BRANDING | IDENTITY | ADS | DIRECT MAIL | COLLATERAL | VIDEO
mission:
to develop innovative branded messaging and visuals for a new, edgy mash-up concert series translated across banners, videos, posters, email campaigns, ads and collateral. walking the line between classical and “bad-boy” to engage a new, younger audience whilst continuing to speak to the existing audience, the project began with a definition of “mash-up” and culminated with a modern font with lovely, clean lines and phenomenal original art from a local boulder artist. an unprecedented 85% of house sold for the first two and the third concert sold out.
